Off to a strong start
Peter Borup, President of Lauritzen Bulkers since February 2013, brings a vast Far-East perspective and a focus on negotiation excellence.
Peter Borup knows Asia, where he spent most of the previous 18 years of his career. First with A.P. Moeller-Maersk in Korea and China. Then 11 years with D/S Norden, based in Singapore but with a wide mandate to develop Asian business.
Now his focus is on Lauritzen Bulkers (LB) with eyes set on Asia, because, as he notes, “You can’t escape the fact that today 85 per cent of all bulk commodities in the world are imported by countries in Asia – Korea, China, Japan, India. So I’ll be putting my experience to good use.”
In fact, that experience backed the decision to close J. Lauritzen’s (JL) Tokyo office. “Our business in Japan today is predominantly tonnage procurement, which is an important strategic part of our business,” he says. “For some years the Tokyo office had become more operational in nature, overseeing JL’s very large newbuilding programme in Japan.” But as the last of the new vessels was delivered this year, JL identified a different need to protect and develop important relationships with Japanese shipyards and trading houses. “They are the lifeblood of what we do,” says Peter Borup, who has visited Japan three times since joining LB. “JL and LB needed a new way of dealing with Japanese business partners, and the best way to do that was to handle this business directly from Copenhagen, with support from our Singapore office. This enables us always to put the right people in place to build business with our Japanese partners.”